Managing the product lifecycle : Forward planning for business longevity

Posted on Posted in General, Marketing

Managing the product lifecycle : Forward planning for business longevity What is the product lifecycle ? Many of us have heard of the Boston Matrix, “cash cows” “rising stars” and so on, however whilst we understand the principle do not build it in to our day to day business. Managing the product lifecycle and using your understanding of this to ensure the longevity of your business is critical to long […]

Beyond the P’s of marketing

Posted on Posted in Marketing, Sales performance

Beyond the P’s of marketing The four P’s of marketing are probably one of the most widely taught theories in business, the four P’s have since been expanded to the 7 or even 8 depending on which theory you subscribe to. This can be a nice easy way to remember how to structure your strategy, but in today’s day and age with marketing techniques expanding is it enough? If you […]

Competitive Analysis Top 5 Tips

Posted on Posted in Marketing

Competitive Analysis Top 5 Tips It’s amazing how many people say that they know all of their competitors when you talk to them about competition for their business. I’d wager that there are very few companies out there regardless of size that know all of their competitors, direct and indirect, large and small. Yet, knowing your competitors and having a thorough understanding of the markets you play in really is […]