Lean Marketing – what is it all about then?

Posted on Posted in Marketing, Sales performance

Lean Marketing – what is it all about then? Is everything becoming lean these days? Ok we have always had lean manufacturing, now following on we have “Lean Finance” “Lean Sales” and now adding to the list Lean Marketing. When you do a search do you find that other than when referring to traditional manufacturing scenarios, these phrases do not actually have a common meaning? Let me explain what I […]